Company
The Rootwoven Project
https://goetzelauren.wixsite.com/rootwoven
Founder
Lauren Goetze
Focus Area
Plants | Nature
Social Media
The Rootwoven Project

The Rootwoven Project makes growing native plants effortless. Whether it's a shady slope, a neglected boulevard strip, or a lawn you're ready to replace, we provide the guidance and solutions you need to transform challenging spots into thriving native habitats. By making native gardening more accessible, we're helping individuals restore biodiversity one yard at a time.

Lauren Goetze

Lauren is a social entrepreneurship researcher, practitioner, and consultant dedicated to transforming our socioeconomic systems through collective action and innovation. She holds an MPhil in Inclusive Innovation from the University of Cape Town, and has undergraduate degrees in Economics and International Relations. Through her recent research with urban farmers, she developed a passion for all things regeneration and restoring native habitats, leading to this project.