An innovation expedition into the Future of Computing.
Their mission is to help shift the software paradigm from one driven by extraction economics to one
centred on outstanding productivity and collaboration. This transformation aims to empower
people to achieve personal, team, organizational, and societal goals more safely, efficiently,
and pleasantly than is possible with current ICT systems.
To make this paradigm shift real, the team is developing a fundamentally different kind
of software — systems that are goal-governed, human-centered, self-learning, self-repairing,
self-organizing, and self-evolving.
But this change goes beyond technology. It also requires new ways of working —
self-organizing and self-managing teams and organizations built on best practices and
newly designed systems. Equally, it demands a rethink of how invention and innovation are
funded — through models that are non-extractive and regenerative. And finally, it calls for
the development and implementation of new policies and ethical frameworks to guide and monitor
these transformations responsibly.
From an early age, Jacco has been immersed in computing — buying a first home computer as a
teenager and quickly developing both fascination and frustration. Despite a lifelong engagement
with technology, Jacco has always felt that computers were not truly user-friendly, let alone
human-centered.
Throughout a career spanning innovative environments, Jacco has focused on human interaction,
collaboration, and participation — ensuring that all stakeholders, from the loudest voices
to the quietest wisdom, are included in the process.
Eventually, this vision led to the creation of a startup dedicated to solving what has
long been missing from computing: genuine alignment between humans and machines. Although
the initial timing wasn’t right — hardware improvements masked software inefficiencies —
the moment has now arrived.
Now is the time to let computers work for us, not against us.